Local SEO is About Bringing Customers Through Your Doors


Local SEO is the practice of optimizing a website in order to increase traffic, leads and brand awareness from local search. Common tasks associated with local SEO include finding local keywords, optimizing a business’s Google My Business profile, and building “NAP” citations.

How to optimize your website for local SEO in 2020
Local SEO is a search engine optimization tactic that lets you reach customers based on location. When implemented correctly, it can help companies with a small footprint outrank larger competitors, but in the mobile world of 2020, it’s not something just local businesses should be concerned about.
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Local SEO is a search engine optimization tactic that lets you reach customers based on location.
When implemented correctly, it can help companies with a small footprint outrank larger competitors, but in the mobile world of 2020, it’s not something just local businesses should be concerned about.
There are four basic components of SEO that we all focus on as a daily part of our jobs. These components include:
- Keywords (and keyword targeting).
- Search volumes behind keywords.
- Traffic coming from organic search.
- Conversions of customers searching for our targeted keywords.
The actual techniques revolve around the following:
- On-page optimization.
- Link building.
- Content.
- Technical SEO.
These are all a focus of our professions as we report on our efforts and assess next steps in any SEO campaign.
The goals of these keywords will change depending on how you want to approach your SEO:
- Money Keywords
- Head Keywords
- Short Tail keywords
- Long Tail Keywords
- Supporting Keywords / keyword synonyms
- Branded Keywords
- Phrase Match Keywords
- Broad Match Keywords
- Negative Keywords
- Exact Match Keywords